Vive Focus is breaking records
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European VR companies institute standards for watching you watch ads
The hope is that this initiative will form the standard now for everyone from game developers to trainers and educators through to marketing and advertising agencies to use as a base for the active engagement of participants in content. I should think that there will be many UX and UI people pouring over the details as we all get up to speed on these suggested standards.
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VR headset sales show no signs of slowing as they past record numbers.
The number of VR headsets sold in the last 3 months exceeds 1 million units for the first time. This is great news for game development companies and inline with Zuckerberg's predictions that Virtual Reality is about to boom.
"Virtual reality headset shipments are showing no signs of slowing, as the quarterly total exceeded 1 million units for the first time in Q3 2017. Sony took the lead, shipping more than 490,000 PlayStation VR (PS VR) sets in Q3. It was followed by Oculus, which shipped 210,000 of its Rift headsets. HTC took third place, shipping 160,000 Vive VR units. Collectively, Sony, Oculus and HTC made up 86% of the total market in Q3 2017."
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"In Asia, Japan’s unique gaming and entertainment culture has helped VR adoption. VR in Japan has benefited immensely from the emergence of VR experience zones across the country, such as in Shinjuku, Tokyo. Japanese consumers enjoy living their fantasies in virtual reality, a trait that stems from their anime and gaming culture. “Sony is well placed to take advantage of this increasing interest in VR,” said Canalys Analyst Jason Low. “Sony has dominated the Japanese VR headset market since the release of the PS VR, taking more than an 80% share, and will continue to lead as it increases supply of the PS VR headset with bundles featuring new titles from popular franchises.”
The global VR headset market is expected to gain a sizeable boost in 2018 from new entrants supporting Microsoft’s Windows Mixed Reality platform. "
Our technology geek Lee is an accomplished, non-fiction, best-selling author and huge supporter of new tech on Kickstarter. From robotics to AI, 3D printing to VR and AR – for business and for fun, Lee loves seeing the future today.