Sony trialed a disruptive marketing strategey for its PlayStation VR bundle with the new Skyrim game last week and it was sold out within days.
In short, you ordered the PSVR bundle and had 14 days to play any games you wanted to on it before either returning it or you triggered the payment for the unit.
In addition, the lucky 1400 people who signed up for the deal got a bargain price of $300 USD for the bundle - that's $150 of the retail price.
There is no figures out yet as to how many kept the bundle and simply paid after 14 days, but once you start playing in VR it would be difficult to part with your PSVR - especially knowing you would be unlikely to get such a sweet deal again.
It will be interesting to see if Oculus or Vive jump in and try some more innovative marketing strategies now as they all vie to get market share.