European VR companies institute standards for watching you watch ads
The hope is that this initiative will form the standard now for everyone from game developers to trainers and educators through to marketing and advertising agencies to use as a base for the active engagement of participants in content. I should think that there will be many UX and UI people pouring over the details as we all get up to speed on these suggested standards.
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Our technology geek Lee is an accomplished, non-fiction, best-selling author and huge supporter of new tech on Kickstarter. From robotics to AI, 3D printing to VR and AR – for business and for fun, Lee loves seeing the future today.